News Release

Hospital marketing efforts honored in statewide competition

April 17, 2019

Emerald Award 2019NORTON, Kan. – Norton County Hospital was recognized for excellence in public relations and marketing at the Kansas Association of Health Care Communicators (KAHCC) Spring Conference April 12 in Hutchinson, Kansas.

Presented by the KAHCC, the Emerald Awards are given annually to hospitals across the state that excel in internal communications, external communications, special events, digital media, advertising, writing and other categories. Marketing professionals from Georgia with extensive health care experience evaluated this year’s 44 entries for planning and research, implementation, cost effectiveness and results.

Awards were given on a tiered scoring system. Entries that scored within the top tier received Emerald Awards, and entries within the next tier were awarded Certificates of Merit. Awards Norton County Hospital received include:

In the external communications – annual report category, the hospital received an Emerald Award for the “Foundation Annual Report,” written, designed and produced by Katie Allen. Katie oversees communications at the hospital and is the executive director of the Norton Regional Health Foundation.

In the advertising – total campaign category, the hospital received a Certificate of Merit for the “Community Health Needs Assessment Campaign,” by Katie Allen and collaborators.

Awardees were given an opportunity to present about their projects so health care communication professionals statewide had a chance to ask questions and get ideas to take back to their facilities.

The KAHCC is a group of health care communications professionals dedicated to improving communication with our communities, health care employees, physicians, media and more. Information about Norton County Hospital, including many of its communication projects, can be found online at